Basing its actions on the traditional Jewish values of loving one’s neighbours and justice for all, Tag Meir combats racism in Israeli society. They are one of Israel’s leading anti-racism voices.

A strong cohort of volunteers hold hundreds of demonstrations, meetings, vigils and activities every year. This includes condolence visits to victims of terror and violence to both Israeli and Palestinian families, repainting over racist graffiti and offering material support to defaced religious places.

Founded in 2011, they meet with politicians and decision makers to work to end incitement and inflammatory rhetoric and often comment in the national media on racially motivated violence.

Dr. Gadi Gvaryahu grew up in a politically moderate, Orthodox Jewish household and has spent his career in developing products for farm animals based on their physiological and behavioral needs. For years, he felt sad and frightened by the trend towards extremism in Israel’s Orthodox communities. An inflammatory book purporting to elucidate Jewish law’s relation to killing non-Jews published and endorsed by influential rabbis in 2009 was the straw that broke the camel’s back. After establishing the NGO "The 12th of Cheshvan" Gadi launched Tag Meir (Light Tag). He is the chairman and founder.

Ruth Klein is Tag Meir’s field manager. She grew up in a religious Zionist home, studied Political Science and Communications at Bar Ilan University, including a semester in New York University as a part of an Israeli-Palestinian leadership program. Ruth, a peace activist, joined Tag-Meir in 2018.